Why Your Growing Plumbing Business Needs A Bilingual Answering Service
Let’s start this blog off with a personal anecdote from the author. As a child, whenever our family had a plumbing problem, the first person we would call was my mother’s distant cousin Julio. He was a handyman who lived just down the road, and would come over as soon as he could. He would either fix the problem or identify it, and on the rare occasions he took payment, we got the family discount.
Our family wasn’t alone; a lot of Spanish-speaking communities are close-knit and self-reliant in this way. It can make these markets seem hard to break into. After all, when there’s a family member or neighbor who’ll do the work for cheap, how can your business compete?
We’re here to tell you that your growing plumbing business can compete with those family members and neighbors. The same close-knit nature of those communities can actually be an advantage. With Ring Savvy’s highly skilled bilingual receptionist team, you’ll find your customer base and reputation growing within your local Spanish-speaking community.
In this blog, we’ll tell you how our bilingual answering service will help you connect with the Spanish-speaking communities in your area. But first, let’s discuss why plumbing companies should make breaking into these markets a priority in the first place.
You Need To Grow Your Customer Base To Get New Business
Maintenance plans are great for a steady cash flow, but new customers are what keep plumbing businesses growing. You need to keep that phone ringing, which is of course why you invest in marketing.
By expanding your customer base to include your local Spanish-speaking community, you’ll be able to bring in customers you never thought you could reach. A bilingual answering service is the tool you need to be able to provide Spanish-speaking customers with the same level of service you provide to your other customers.
Depending on your area, there may not be another plumbing company that caters to Spanish-speakers. By investing in marketing to that community, you may be able to corner the market and be one of the only plumbers getting Spanish-speaking customers.
Ring Savvy’s 100 percent U.S.-based virtual receptionists will be able to handle all your Spanish-speaking callers, and can even dispatch technicians for emergency maintenance. With our bilingual answering service, you’ll be able to invest in the Spanish-speaking community, growing your market share and increasing the flow of new leads into your business.
Word-of-Mouth Is Essential In Close-Knit Communities
We’re here to dispel the myth that plumbers can’t compete in Spanish-speaking communities. The reality is that there are some jobs that need to be done by professionals, and the longer they go undone, the worse they get. That’s something even Cousin Julio knew, and that’s why you can be there to fix the problems that need a trained plumber.
A bilingual answering service will open your business to the Spanish-speaking community, making you capable of solving those major problems. Customers prefer communicating in the language in which they’re most comfortable, and will be very grateful to be able to call your business and not have to struggle communicating or use a translator.
Once you’re able to help customers in the language they prefer, your reputation will grow in those same communities. That tight-knit nature mentioned above can actually be to your advantage. When the Cousin Julios of your local community find a problem they can’t fix, your plumbing business can be the one they recommend.
Word travels fast in close-knit communities, meaning that once your reputation as someone able to help in Spanish grows, you’ll find yourself helping family members of customers, and their friends, and so on. Your customer list will grow, and you can even accelerate the process with referral incentives.
Ring Savvy Will Help Your Business Grow
A bilingual plumbing answering service is exactly the tool you need to grow your business. You’ll be able to market to new customers, bringing in new business. As well, your reputation in your local Spanish-speaking community will grow, garnering you more reviews and word-of-mouth recommendations.
Ring Savvy is exactly the bilingual answering service you need. Our service is flexible and able to suit your needs. Our virtual receptionists are available 24/7, so you can take those late-night emergency calls without issue. And, in addition to dispatching, our service can schedule appointments, meaning callers will be much less likely to move on to another plumber when they reach one of our virtual receptionists.
Ready to start competing in the Spanish-language market and start growing your business with Ring Savvy? Click here or call 631-363-1000 to sign up for our free trial. For a limited time, we’re offering businesses that sign up with our service their first 400 minutes free.