For episode 5 of the “Business Savvy” podcast, host Nick Werker welcomes Heather Ripley, CEO of Ripley PR and author of “Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Business”. This episode provides home service business owners an introduction to the world of public relations and invaluable tips for engaging with local media.
In their conversation, Nick and Heather discuss:
- How public relations differs from marketing.
- Why smaller businesses need to be making PR a priority.
- Ideal PR topics for home service companies to explore.
- How to make the most of news coverage for your company.
- Preparing your business to handle crisis situations.